Search Engine Optimization

What is Search Engine Optimization (SEO)?

SEO is one of the best ways to market your website. Search Engine Optimization is beneficial for every website and is described by Wikipedia as “the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.” The image below displays the ‘organic’ portion of the Search Engine Results Page (SERP) containing the organic listings.

Organic SERPs

Organic SERPs