If not done right, your Paid Media efforts can be as futile as throwing money out the window. We understand how high the stakes are, and we take the time to get your Paid Media strategy right.
From Pay Per Click (PPC) advertising, to display ads, to branded content, to Geo-Targeted Ads, Paid Media can help you build brand awareness in the digital space and stake your claim among even the fiercest competitors.
Paid Media Services from 5th Gear
What is Paid Media?
Paid Media can be an effective digital tool that involves using paid ad placements to attract visitors to your site. Coupled with your Owned and Organic (or Earned) Media, your Paid Media efforts can be hugely beneficial, if they’re created and managed properly.
Targeting visitors based on where they are is a groundbreaking Digital Marketing tactic that can bring results unlike anything else. Using specific location data, combined with targeted messaging that reflects (and resonates!) with behavior attributes, you can deliver unique, personalized digital content based on where someone is and who could be a potential customer.
We can set into motion Geo-Targeting Tactics
That will increase your business exposure to your local audience or offer new promotions to current customers to increase lifetime value. The options are limitless.
What’s the difference between all the types of media?
Organic (Earned) Media
Any digital content that spreads and is shared organically, based on how effective and popular it is.
A popular social post that’s shared by users; a blog post that has multiple comments; a product with dozens of positive reviews.
Any digital content you
Your website and blog.
Any digital content that you pay a third party to share on relevant, high-traffic places.
Google Ads; Facebook Ads;
promoted social posts like Tweets.
Any digital content that you serve to a specific audience based on geographical location who convert on your website or in your physical location.
Targeting prospects in homes or businesses within a radius or at a specific venue or event.
“Though there’s sometimes an inherent resistance to try and use Paid Media, we’ve found that’s generally a result of unsuccessful (translation: expensive) attempts in the past.”
But when done properly, your Paid Media efforts will work together with your organic and earned content to help you become an authoritative voice in your space.
Benefits of Paid Media
Results are easy to track
Quick way to drive traffic
Can help online brands grow rapidly
Further exposure to prospects who may not otherwise find you
Helps you understand who and where your customers are
Strategically boosts your content and your brand visibility
Designed to work within your budget
Lets your blogs and other content marketing efforts work to their fullest potential
If run well, campaign results can garner high Click Through Rates (CTRs)
Learnings can support Earned Media efforts
Types of Paid Media
From Pay Per Click (PPC) Advertising, to Display Ads, to Branded Content, to Geo-Targeted Ads, Paid Media can help you build brand awareness in the digital space and stake your claim among even the fiercest of your competitors.
Only pay when you get an organic lead from your ad, not every time it’s shown! PPC Ads are great for getting free visibility and ensuring actual visitors land on your site during your campaign
Remember, your advertising options aren’t restricted to just standard, traditional ones! Rather than a banner or video ad, branded content – digital or physical – can help raise brand awareness and bring you leads as you provide useful information!
These encompass all types of viewable ads, whether they’re banners on web pages, videos on popular video-sharing sites or ads targeting visitors who have left your site. You can choose from a variety of payment models, and take advantage of virtually endless customization options.
Get the most bang for your buck by only showing your ads to your target demographics. Think of it this way: if you’re a pizzeria in New York City, you’re probably safe not throwing money at ads that’ll be shown to users on the West Coast.
Need more help with something?
No worries, we got your covered. Our team has the right experts to help you build your brand in this competitive digital landscape.